In the ever-evolving world of radio broadcasting, a notable shift is taking place at 93.5 WRNR Annapolis. The appointment of Steve Borneman as the station's new General Manager marks a significant transition, one that promises to shape the future of this beloved local station.
A New Chapter for WRNR
With a rich history in radio, Borneman brings a wealth of experience to WRNR. His leadership roles at various stations, including WZBA Baltimore and Cumulus Media's New York stations, position him as a seasoned veteran in the industry. But it's his passion for local, community-focused radio that truly aligns with WRNR's ethos.
"WRNR is exactly the kind of radio station I believe in," Borneman stated. This belief in the station's mission is a powerful indicator of his commitment to its success.
Expanding Horizons
The timing of Borneman's appointment is intriguing. WRNR has been undergoing an expansion, returning to the FM dial and broadening its reach through innovative partnerships. This strategic move positions the station for growth, and Borneman's expertise in digital strategy and business operations will undoubtedly play a pivotal role in this expansion.
A Leader's Perspective
Kirk Litton, Managing Partner, recognizes the value Borneman brings to the table. "His experience will strengthen both the station's business operations and digital strategy," Litton said. This endorsement highlights the confidence the station has in Borneman's ability to lead WRNR into a new era.
WRNR President Jay Stevens further emphasizes Borneman's understanding of the station's unique position as the 'hometown station' in Annapolis. With his leadership, WRNR aims to continue its tradition of serving the community while embracing new opportunities.
A Broader Impact
Beyond the immediate impact on WRNR, Borneman's appointment reflects a broader trend in the radio industry. As radio stations navigate the digital age, the need for leaders who can bridge the gap between traditional broadcasting and digital platforms is more crucial than ever.
Borneman's ability to do so, coupled with his understanding of the local community's needs, makes him an ideal fit for WRNR.
Final Thoughts
The appointment of Steve Borneman as General Manager of WRNR Annapolis is a significant development. It signifies a commitment to the station's local roots while embracing the challenges and opportunities of the modern media landscape. With Borneman at the helm, WRNR is poised for an exciting future, one that will undoubtedly shape the station's legacy for years to come.
